#audiencedata — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #audiencedata, aggregated by home.social.
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#USAToday Co. partnered with #Palantir to analyse #audiencedata and improve #monetisation as #searchtraffic declines. The partnership aims to leverage Palantir’s AI-powered platform to convert audience scale into known relationships, driving higher value revenue. While acknowledging the importance of search, USA Today Co. is exploring alternative distribution tactics and negotiating with Google for a fair licensing deal. https://www.niemanlab.org/2026/08/americas-largest-newspaper-chain-usa-today-co-partners-with-palantir-to-analyze-audience-data/?eicker.news #tech #news #ainews
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Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #Nielsen #Mediaocean #TVAdvertising #AudienceData #DigitalMarketing
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FYI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #DigitalMarketing #AudienceData #FirstPartyData
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ICYMI: Mediavine brings 18,000 publishers' audience data into Index Marketplaces: Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals. https://ppc.land/mediavine-brings-18-000-publishers-audience-data-into-index-marketplaces/ #Mediavine #IndexMarketplaces #AudienceData #Publishers #DigitalMarketing