#appmarketing — Public Fediverse posts

FYI: Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesCampaigns #AppMarketing

FYI: Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesCampaigns #AppMarketing

FYI: Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesCampaigns #AppMarketing

FYI: Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesCampaigns #AppMarketing

FYI: Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesCampaigns #AppMarketing

Explaining Advantage+: Advantage+ is Meta's suite of AI automation for sales, app and leads campaigns. The three automation levers, the API fields, the adoption and the disputes. https://ppc.land/advantage/ #Meta #AdvantagePlus #AIAutomation #SalesStrategies #AppMarketing

FYI: Snap cuts app acquisition cost 26% in beta as Unified Attribution goes global: Mohegan Sun logged 89.8% higher ROAS and 77% lower CPI by week four. Unified campaigns inherit MMP attribution windows and cannot change method after creation. https://ppc.land/snap-cuts-app-acquisition-cost-26-in-beta-as-unified-attribution-goes-global/ #AppMarketing #UserAcquisition #DigitalMarketing #Attribution #ROAS

ICYMI: Snap cuts app acquisition cost 26% in beta as Unified Attribution goes global: Mohegan Sun logged 89.8% higher ROAS and 77% lower CPI by week four. Unified campaigns inherit MMP attribution windows and cannot change method after creation. https://ppc.land/snap-cuts-app-acquisition-cost-26-in-beta-as-unified-attribution-goes-global/ #AppMarketing #DigitalMarketing #AdTech #MobileMarketing #ROAS

Explaining SKAdNetwork: SKAdNetwork is Apple's privacy-preserving iOS install attribution API. How signed impressions, postbacks, conversion values and crowd anonymity tiers work. https://ppc.land/skadnetwork/ #SKAdNetwork #iOS #AppMarketing #Privacy #Attribution

FYI: UK and Ireland app install costs gain 80% to $3.85, highest Adjust tracks: Paid installs now run at 0.72 for every organic one worldwide, up 26% in six months, while US CPM reached $20.54. Thinner margins arrive just before Q4 bidding. https://ppc.land/uk-and-ireland-app-install-costs-gain-80-to-3-85-highest-adjust-tracks/ #AppMarketing #DigitalAdvertising #MobileApps #AdTech #CPM

ICYMI: UK and Ireland app install costs gain 80% to $3.85, highest Adjust tracks: Paid installs now run at 0.72 for every organic one worldwide, up 26% in six months, while US CPM reached $20.54. Thinner margins arrive just before Q4 bidding. https://ppc.land/uk-and-ireland-app-install-costs-gain-80-to-3-85-highest-adjust-tracks/ #AppMarketing #DigitalMarketing #MobileApp #AppInstall #CostPerInstall

UK and Ireland app install costs gain 80% to $3.85, highest Adjust tracks: Paid installs now run at 0.72 for every organic one worldwide, up 26% in six months, while US CPM reached $20.54. Thinner margins arrive just before Q4 bidding. https://ppc.land/uk-and-ireland-app-install-costs-gain-80-to-3-85-highest-adjust-tracks/ #AppMarketing #CostPerInstall #DigitalMarketing #MobileAds #UserAcquisition

Apple forces 4+ rating on App Store creative assets arriving this fall: Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall. https://ppc.land/apple-forces-4-rating-on-app-store-creative-assets-arriving-this-fall/ #AppStore #Apple #DigitalMarketing #AppMarketing #FigmaTemplates

FYI: Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15: Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel. https://ppc.land/apple-ads-gives-brazil-76-paid-subscribers-per-1-000-us-gets-15/ #AppleAds #DigitalMarketing #Advertising #PaidSubscribers #AppMarketing

Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15: Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel. https://ppc.land/apple-ads-gives-brazil-76-paid-subscribers-per-1-000-us-gets-15/ #AppleAds #DigitalMarketing #Advertising #AppMarketing #SubscriptionModel

FYI: The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #AppMarketing #DataAnalytics #MarketingStrategy #MMP #MobileMarketing

The four MMP selection mistakes costing app marketers their data: Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on. https://ppc.land/the-four-mmp-selection-mistakes-costing-app-marketers-their-data/ #MobileMarketing #AppMarketing #DataAnalytics #MarketingStrategy #MMP

Before FlipperHelper even existed, I'd been building karma on reselling subreddits by answering questions and sharing useful posts. https://hackernoon.com/53-blog-posts-0-google-clicks-81-downloads-6-weeks-of-marketing-a-free-ios-app #appmarketing

ICYMI: Moloco targets app marketers on the big screen with AI performance CTV: Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe. https://ppc.land/moloco-targets-app-marketers-on-the-big-screen-with-ai-performance-ctv/ #Moloco #PerformanceCTV #AI #AppMarketing #CTV

Moloco targets app marketers on the big screen with AI performance CTV: Moloco launched Performance CTV on April 15, bringing mobile-grade measurement and real-time AI optimisation to connected TV for app marketers across the globe. https://ppc.land/moloco-targets-app-marketers-on-the-big-screen-with-ai-performance-ctv/ #Moloco #CTV #AppMarketing #AI #PerformanceMarketing

Meta enhances AI optimization for app and gaming campaigns: Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns. https://ppc.land/meta-enhances-ai-optimization-for-app-and-gaming-campaigns/ #Meta #AIOptimization #AppMarketing #GamingCampaigns #ROAS

We recently created App Store promo art for School Organizer, Alexander Steiner’s handy app to make your school life easier, and Apple selected it as App of the Day!

Go check out the app: https://apps.apple.com/us/app/schoolorganizer/id1052538843

And if you need promo art for your own app, let us know: https://iconfactory.com/contact/

#AppStore #Dev #AppMarketing #IconfactoryDesign

Apple says they want to feature your app! 😍 Now you've got 48 hours to deliver promo art. 😱 We’ve got you covered.

We designed this App Store-ready promo for School Organizer in record time.

We'll do the work, you focus on the 🎉. [email protected]

#AppStore #Dev #AppMarketing #IconfactoryDesign

Apple führt neue Retention Messaging API für App-Abonnements ein
Apple erweitert die Möglichkeiten für Entwickler im App Store mit einem neuen Werkzeug zur Kundenbindung. Die Retention Messaging API ermöglicht es App-Anbietern, gezielt mit Nutzern zu kommunizieren
https://www.apfeltalk.de/magazin/news/apple-fuehrt-neue-retention-messaging-api-fuer-app-abonnements-ein/
#News #Services #AboManagement #Abonnements #API #AppStore #AppMarketing #EntwicklerTools #Kundenbindung #Kundenservice

Tired of juggling separate QR codes for Android and iOS?

Snipper Link lets you create one smart link that detects the device and redirects users to the correct app store—automatically.

🧠 Smarter QR codes
📱 Seamless mobile experience
📊 Built-in stats to track installs

Perfect for flyers, packaging, or any offline-to-app flow.

#OpenSource #AppMarketing #QRCode #UX #SnipperLink #MobileDev

As I now have less time to sit and work on Spark new features, I decided to spend some time on preparing marketing materials, so brace yourselves, cringe post and graphics are coming sometime next week. 😜
#MobileApp #BuildInPublic #AppMarketing #AppStore

I also really tried to do something in this matter, I really did! I even found out I need to fix my keywords in order not to repeat the words from the app title. Also, I shouldn't waste characters on spaces! So it's not like I did nothing! 😂 #AppStoreOptimization #KeywordStrategy #AppMarketing

https://iosdev.space/@ostojan/114213488785120851

Tomorrow’s plan: splitting my time between working on new features and learning app marketing. Excited to balance coding with business strategy! First stop: diving into ASO (App Store Optimization). Any tips from fellow indie devs? 🚀
#BuildInPublic #IndieDevLife #AppMarketing

I also realized how much the marketing of the products is hard. I mean, I knew it’s not fun and games, but it takes a good few hours to create what I created and even though the effects are satisfactory, I have no doubts it’s just the beginning.
#AppMarketing #CodeLife #AppLaunch

🚀 Free marketing tip for indie devs:
Link your apps to each other and cross-promote with fellow indie devs! No dev friends yet? Drop a comment to connect or reach out to others here! Let’s build a network! 🤝

With my Swift package LinksKit, adding links to your settings is easier than ever! Check it out: github.com/FlineDev/LinksKit

#IndieDev #SwiftLang #iOSDev #DevCommunity #AppMarketing

Made a substantially upgraded Press Kit for Intro. Would welcome any feedback from anyone with media, app marketing, or indie app development experience: https://intro.app/press #iOSDev #AppMarketing #TechMedia

Framer came out on top. It’s intuitive, lets me focus on content, and the design looks great from the start. It’s cheaper than Webflow, though more expensive than Carrd or Webstudio. I’ll be redesigning all my app websites with it—stay tuned for updates! 🔔 (3/3)

#AppMarketing

Dominance and Diversity in Mobile Ad Networks. What You Need to Know! 📊

Applovin remains the prime channel for UA

#gamedevelopment #gamedev #AdMonetization #MobileAds #AppMarketing #UserAcquisition #AdRevenue #Applovin #AdMob #UnityAds #DigitalMarketing #MobileGrowth

https://businessofgames.icartic.com/p/business-of-games-dominance-and-diversity

Brainiversity is slowly gaining new subscribers (made super easy thanks to @revenuecat ) - but the biggest challenge is getting people to know the game exists. I'm posting my daily challenges to social media (sorry if that annoys you) and am starting to post to TikTok. I also use Apple Search Ads to find new users. A question for my app dev friends, what do you do to market your app/game to reach new users? #marketing #indiedev #iosdev #appmarketing