#appleatt — Public Fediverse posts

Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds: Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change? https://ppc.land/apple-att-shifted-0-07-of-apps-to-paid-downloads-four-year-study-finds/ #AppleATT #PrivacyRules #AppDownloads #AdRevenue #DataPrivacy

When competition rules get instrumentalised by ad tech data behemoths, users’ privacy stands to lose big. #AppleATT https://epic.org/lets-not-get-competitive-about-tracking-mobile-users-how-eu-competition-authorities-are-threatening-to-roll-back-privacy-protections-on-ios/

When competition rules get instrumentalised by ad tech data behemoths, users’ privacy stands to lose big. #AppleATT https://epic.org/lets-not-get-competitive-about-tracking-mobile-users-how-eu-competition-authorities-are-threatening-to-roll-back-privacy-protections-on-ios/

With #AppleATT, the ROI of targeted ads is lower relative to the cost of investing in the game--so Mobile Dev Memo predicts more investment in in-game content (so the player can "personalize" their experience by exploring the game)

Interesting implications for #endSurveillanceCapitalism—if tech+regs drive down the ROI for advertising in other product categories, does that tend to drive up investment in improving products?

Mobile games vs ATT makes a good economics lab to understand this imho

With #AppleATT, the ROI of targeted ads is lower relative to the cost of investing in the game--so Mobile Dev Memo predicts more investment in in-game content (so the player can "personalize" their experience by exploring the game)

Interesting implications for #endSurveillanceCapitalism—if tech+regs drive down the ROI for advertising in other product categories, does that tend to drive up investment in improving products?

Mobile games vs ATT makes a good economics lab to understand this imho

(There is a direct mail adage: "list, offer, package" -- to sell stuff with a direct ad, optimize the targeting first, then the actual offer, then the creative. So if, as a user turning on #AppleATT you can reduce the ROI of the seller's preferred "list" option, you get them to make you a better offer. Thank you for listening to "online shopping with Niccolo Machiavelli" and don't forget to tune in next week)

(There is a direct mail adage: "list, offer, package" -- to sell stuff with a direct ad, optimize the targeting first, then the actual offer, then the creative. So if, as a user turning on #AppleATT you can reduce the ROI of the seller's preferred "list" option, you get them to make you a better offer. Thank you for listening to "online shopping with Niccolo Machiavelli" and don't forget to tune in next week)