#amposting — Public Fediverse posts on home.social

Best Watch Company Logos, Part 10

10. Jaeger-LeCoultre’s Initials & Wordmark combo

Fir the 10th installment of my series on favorite logos, we have one of the rare logos incorporating the wordmark of the brand that I like. Jaeger-LeCoultre’s logo celebrates and remembers the 1937 joining of forces between the watchmaking expertise of Edmond Jaeger and the manufacturing prowess of Antoine LeCoultre. The JL at the top is a symmetrical joining of the last initials of both men and to me, is reminiscent of a pallet fork; making sure that even when not on a watch that the logo reminds the viewer what business Jaeger-LeCoultre are in.

Moving to the wordmark, the J in Jaeger & final ‘e’ in LeCoultre are joined by an underlining ribbon that makes a visual statement of the joining of the two men’s businesses & passions on all of their watches; an agreement that has lasted almost 90 years. May it long continue.

What do you think? Does the Jaeger-LeCoultre logo make your list as a favorite or as a not-favorite?

#AmPosting #AmWriting #business #collecting #culture #hobbies #hobby #JaegerLeCoultre #JLC #logos #luxuryWatches #SwissWatches #Watches