#amazonadvertising — Public Fediverse posts

FYI: Amazon Sponsored Products campaigns gain creator placements on August 10: Existing campaigns enroll automatically at current bids and budgets, while creators pick which products they feature. What does that do to ACoS and margins? https://ppc.land/amazon-sponsored-products-campaigns-gain-creator-placements-on-august-10/ #AmazonAdvertising #SponsoredProducts #DigitalMarketing #Ecommerce #PPC

FYI: Amazon advertising gains 26% to $19.8 billion as sports inventory sells out: Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace. https://ppc.land/amazon-advertising-gains-26-to-19-8-billion-as-sports-inventory-sells-out/ #AmazonAdvertising #DigitalMarketing #EarningsCall #PPC #OnlineShopping

ICYMI: Amazon advertising gains 26% to $19.8 billion as sports inventory sells out: Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace. https://ppc.land/amazon-advertising-gains-26-to-19-8-billion-as-sports-inventory-sells-out/ #AmazonAdvertising #DigitalMarketing #Ecommerce #AdvertisingTrends #PPC

FYI: Galderma gains 9x conversion likelihood from three-format Amazon test: Prime Video, DSP and sponsored ads lifted consideration 4.5% on a budget the brand calls small, yet Chemist Warehouse still takes the larger share of spend. https://ppc.land/galderma-gains-9x-conversion-likelihood-from-three-format-amazon-test/ #Galderma #AmazonAdvertising #DigitalMarketing #Ecommerce #VideoAds

Amazon advertising gains 26% to $19.8 billion as sports inventory sells out: Sponsored prompts convert shoppers 48% more often and Ads Agent trims acquisition costs 6%, per the earnings call. Prime Day's shift into Q2 clouds the pace. https://ppc.land/amazon-advertising-gains-26-to-19-8-billion-as-sports-inventory-sells-out/ #AmazonAdvertising #MarketingStrategy #Ecommerce #DigitalMarketing #SponsoredAds

ICYMI: Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US: Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout? https://ppc.land/amazon-opens-zip-code-tv-ad-targeting-to-3-new-markets-9-months-after-us/ #AmazonAdvertising #TVAds #DigitalMarketing #BrandStrategy #AdTargeting

Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US: Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout? https://ppc.land/amazon-opens-zip-code-tv-ad-targeting-to-3-new-markets-9-months-after-us/ #AmazonAdvertising #TVAds #MarketingStrategy #DigitalMarketing #AdTech

Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3 https://www.allforgardening.com/1799897/amazon-lowers-its-garden-walls-peer39-buys-adloox-from-scope3/ #AAMP #AdCP #Adloox #AgenticAdvertisingOrg #Amazon #AmazonAdvertising #AmazonAlexa #AmazonPrimeVideo #AndreaKwiatek #ARTF #BrianO'Kelley #DailyNewsRoundup #FireTV #garden #goodreads #GoodwayGroup #google #IABTechLab #IMDb #ivt #meta #MRC #peer39 #pubmatic #PunitShah #Scope3 #twitch #Viewability #youtube

Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands

This week: Amazon unleashes advertising infrastructure overhaul: Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards. https://ppc.land/this-weamazon-unleashes-advertising-infrastructure-overhaul/ #AmazonAdvertising #DigitalMarketing #CampaignManager #AIInMarketing #Analytics

Amazon introduces fractional share of voice for homepage hero ads: Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements. https://ppc.land/amazon-introduces-fractional-share-of-voice-for-homepage-hero-ads/ #AmazonAdvertising #DigitalMarketing #PPC #HomePageAds #FractionalShare

Amazon adds Brand Store page views metric for Sponsored Brands: Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15. https://ppc.land/amazon-adds-brand-store-page-views-metric-for-sponsored-brands/ #AmazonAdvertising #SponsoredBrands #BrandStore #DigitalMarketing #Ecommerce

Macy's integrates Amazon's retail advertising technology for sponsored products: Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools. https://ppc.land/macys-integrates-amazons-retail-advertising-technology-for-sponsored-products/ #Macys #AmazonAdvertising #RetailMarketing #SponsoredProducts #DigitalMarketing

Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster: Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models. https://ppc.land/amazon-advertising-hits-17-7b-as-aws-accelerates-with-anthropic-ai-cluster/ #AmazonAdvertising #AWS #CloudComputing #AI #DigitalMarketing

Engadget: Twitch adds a new live-shopping feature powered by Amazon Ads. “Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the live-shopping feature in partnership with e.l.f. Cosmetics, a sub-brand of e.l.f. Beauty. The tech is powered by Amazon Ads.”

https://rbfirehose.com/2025/10/19/engadget-twitch-adds-a-new-live-shopping-feature-powered-by-amazon-ads/