#aisummaries — Public Fediverse posts

With the way many SEO agencies appear to be misrepresenting what AI Overviews are, how they are produced, it seems like it's only a matter of time before they convince some client to do something really stupid. AI Overviews start with what is in the search results.

They are summaries of the information the search engine has indexed. Yes, sometimes the models hallucinate and make up stuff. But most hallucinations come from conflating opposing or contradictory information and opinions found in the search results.

Parody and satire in the sources have led to many a fascinating and sometimes humorous AI generation. One can argue that it's on the search engines to figure out which sources to trust. But they DO make that attempt (I'm not saying it's enough).

And that leads to yet more misinformation coming out of the SEO world. Simply flooding the index with listicles isn't enough to ensure that an AI summary will say what you want it to say.

What we've been telling our premium newsletter subscribers for a long time now is that they need mentions on highly reputable sites (and I'm NOT talking about "domain authority" and all that nonsense). But they also have to publish reliable, authoritative information (not simply rehashes of whatever their freelancers or AI tools find on the Web).

We now see a lot of SEO agencies offering that same advice. And that's a good thing. But the disconnect between these two positions is making it hard for people to understand what is happening in the search results.

The AI summaries ALWAYS start with what is in the search results. You don't have control over what they will say. And every search produces a relatively unique experience for the user based on their search context. You can't control that. You can't influence it.

At best, you can target a range of user search contexts to which you want your content to be relevant.

#seo #ai #bing #google #search #searchengines #searchengineoptimization #content #aioverviews #aisummaries #marketing

Whoa! This could become a BIG deal .....

German court ruled Google Is liable for false statements generated by AI overviews presented in AI powered search results.

The ruling indicates that when an AI generates new statements that do not appear directly in its original sources, the company that designs, trains, operates, and manages the system must assume legal liability for any damages caused by those statements.

Further the Court held, correcting misinformation is not the responsibility of third parties. Google is the only entity with the ability to modify the technology underpinning its AI-generated summaries and, therefore, “must be held accountable.”

https://www.wired.com/story/a-court-has-ruled-that-google-is-liable-for-false-statements-generated-by-ai-overviews/ #AI #Google #AISearch #Internet #Liability #Falsehoods #FalseStatements #LLMs #AITraining #LegalPrecendent #ChatBots #Lawsuit #AISummaries #Law

Sharing again. This is the most recent article on SEO Theory.

"AI Summaries Have Created 2 Unsolvable SEO Problems"

#ai #aisummaries #searchengineoptimization #seo #webmarketing #google #bing #aioverviews

https://www.seo-theory.com/ai-summaries-have-created-2-unsolvable-seo-problems/