#adweek — Public Fediverse posts

FYI: TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTokWorld #AdWeek #AmazonMerger #AI #DigitalMarketing

TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #DigitalMarketing #AdWeek #AI

TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #DigitalMarketing #AdWeek #AI

TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #DigitalMarketing #AdWeek #AI

TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #DigitalMarketing #AdWeek #AI

TikTok World, upfront week, and an Amazon merger reshape the ad week: A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI. https://ppc.land/tiktok-world-upfront-week-and-an-amazon-merger-reshape-the-ad-week/ #TikTok #Advertising #DigitalMarketing #AdWeek #AI

Google stanowczo: „Nie mamy planów na reklamy w Gemini”. To zupełnie inna droga niż OpenAI

Podczas gdy OpenAI szykuje się do monetyzacji darmowych użytkowników ChatGPT poprzez reklamy, Google obiera inną taktykę.

Gigant z Mountain View oficjalnie zdementował plotki, jakoby w najbliższym czasie w aplikacji Gemini miały pojawić się treści sponsorowane.

Zamieszanie wywołał raport serwisu AdWeek, który – powołując się na anonimowe źródła – twierdził, że Google poinformowało klientów reklamowych o planach wprowadzenia reklam do chatbota Gemini w 2026 roku. Reakcja Google była jednak błyskawiczna i stanowcza.

„Źródła niedoinformowane”

Dan Taylor, wiceprezes Google ds. reklam globalnych, opublikował oświadczenie, w którym nie pozostawia złudzeń. „W aplikacji Gemini nie ma reklam i nie ma obecnie planów, aby to zmienić” – napisał Taylor, dodając, że raport AdWeek opiera się na „niedoinformowanych, anonimowych źródłach stawiających niedokładne tezy”.

Warto jednak czytać te zapewnienia precyzyjnie. Google mówi o aplikacji Gemini. Reklamy są i będą obecne w AI Overviews (podsumowaniach AI w wyszukiwarce), co firma otwarcie przyznaje i wdraża na kolejnych rynkach.

Dwa światy AI

Deklaracja Google pada w ciekawym momencie. Niedawno informowaliśmy o planach OpenAI, które zamierza wprowadzić reklamy do darmowej wersji ChatGPT, by pokryć gigantyczne koszty operacyjne. Wygląda na to, że na ten moment Google, mając inne źródła przychodów (Search, YouTube), może pozwolić sobie na utrzymywanie Gemini jako przestrzeni „premium” bez reklam, by budować bazę użytkowników – która w październiku przekroczyła już 650 milionów miesięcznie.

OpenAI planuje wprowadzić reklamy do bezpłatnej wersji ChatGPT

#AdWeek #AIOverviews #ChatGPTReklamy #DanTaylorGoogle #GoogleGemini #news #reklamyWAI

Anti-Gay One Million Moms Slams NASCAR’s ‘Hell Yeah’ Ad https://www.rawchili.com/4597278/ #72andSunny #advertising #adweek #AmericanFamilyAssociation #AntiGay #BlueCollar #Christianity #ConservativeGroup #controversy #CultureWars #Daytona500 #FamilyValues #Featured #HellYeahAd #LGBTQVisibility #MoralPanic #nascar #OneMillionMoms #outrage #petition #ticker

Anti-Gay One Million Moms Slams NASCAR’s ‘Hell Yeah’ Ad https://www.rawchili.com/4597278/ #72andSunny #advertising #adweek #AmericanFamilyAssociation #AntiGay #BlueCollar #Christianity #ConservativeGroup #controversy #CultureWars #Daytona500 #FamilyValues #Featured #HellYeahAd #LGBTQVisibility #MoralPanic #nascar #OneMillionMoms #outrage #petition #ticker

@niepopularna

What a great visual metaphor for Twitter rn cover for #ADWeek 💁♾️🤡

#MockUP #Twitter #ADWeekCover

So today I checked in on #Twitter on a few channels, notably, the Employee Channel list I have curated and also to delete bots there from following me. Good lord the place is just... Ugh. Sad.

Typical pumping up the CTO via influencing going on and just a lack of posting. Saw very few linked news articles. Saw very very few things left there on the infosec side. A few cross posters on both. Nothing on several things that have been covered here on the #fediverse much outside of amped up rhetoric slanted to one side mostly.

Totally feel less and less inclined to even post there except for the occasional engagement when needing to reach out to some parties who are still there an haven't moved over yet to here on the #fediverse.

Still haven't seen an ad there or sponsored post since Agrawal left really.

#Adweek did do a follow-up, finally. That took years.

It didn't go well for Brand Twitter.

EU isn't having it with the CTO. Fines.
Twitter is gonna just 💸💸💸💸👉🕳️

New gutter system
The old Gutter won't cut it
Drains swamps roofs and street
#Haiku #GutterLife2024 #AdWeek #MAGA New swamp same as the old swamp #MTG #Ukraine #Russia #USA #GOP #NATO

@theregister

He's on his way living the ' Twitter isn't real ' , dream?

I can't _believe_ #ADWeek didn't do an interview with Linda or her
👀
🔬
AI Parody account?

wtAF?!

Hmm.. But SimilarWeb says... 😏

https://infosec.exchange/@infosec_jcp/112650419848664860

@statisticsworld

Number 10 vs Number 15 made me 😂

#Branding vs. #RebrandingFails #ADWeek 😂 #PayPalWasRight 😂

This. 😂
👇
https://infosec.exchange/@infosec_jcp/112578327035189284

#Twitter rebranding #Fails

It’s #Meta AGM day and we spoke to #Adweek about Meta’s lack if accountability on #ai … https://www.adweek.com/media/meta-shareholders-warn-of-ai-driven-disinformation-heres-what-you-need-to-know

@curtis

Huh, who had on their #Advertising #Bingo Card that #Twitter was considered ' legacy media ' in 2024 after private equity deep throated I.T. there? 🙋‍♂️

🙅‍♂️ - " Yeah " !

#nsfw - WHY NOT ( eXcept TX ?)

🤦‍♂️ #ADWeek is so #GFY for advertising strategies employed by #CTO's , obviously, as long as the CEO got blindsided by insider Disney Based Character Plays, init? #NSFW ?🤦‍♂️🙅‍♂️💩🤦‍♂️

#Communications are #GFY !

Heh-yuhhgh! 😋
#MARCOM #ADWeek #SoGoofy! ☑️

@morganrees

Yep.. 75 of the 100 top advertisers on Twitter. Stopped. Advertising. On. Twitter.

#GFY moments in #FreeWebHostingCulture #ADWeek ❄️🦖💯

¹ https://app.hedgeye.com/insights/143280-unpacking-elon-musk-s-gfy-comments-to-x-advertisers?type=stock-and-policy%2Chedgeye-tv

² https://www.wired.com/story/elon-musk-x-advertisers-interview/

³ https://www.forbes.com/sites/briansolis/2023/12/05/elon-musk-and-the-vulgarity-heard-around-the-advertising-world/

⁴ https://www.cnbc.com/2023/11/29/elon-musk-to-advertisers-who-are-trying-to-blackmail-him-go-f----yourself.html

⁵ https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x

@w7voa

So we are officially at the whole #OligarchClownFight #GFY type of #Xitter for #ADWeek?

This. Was. Predicted. &. $ignaled.

*kitchen🥖sink.gif*

🦖 #OceansGate2FightSub 🦖#DontTechNO4aReaons 💩💨💥🤦‍♂️

@luckytran #Adweek headline should read: ‘Verified’ Accounts...

#ADWeek is gonna have a 🍻 😝💯

https://twitter.com/infosec_jcp/status/1711771699568681201

@tchambers

iF they think moving the goal posts of metrics as an indicator isn't a red flag to advertising people that are, ahem, brand sensitive about their branding defensive capabilities in measurement of effectiveness of advertising campaigns, tell me in another way kinda feels by the way their business is run that 'you don't understand the full life cycle and measurements of an effective advertising campaign, per platform,'?

Perhaps their 'customers' know that due to metrics of effective CPM monitoring and actual engagement directly measurement tracking spend vs. reporting vs. third party monitoring of that plus their own internal metrics showing the variances between all of the above for their own stakeholder interests yields a similar but, indifferent to the specific ad platform, that there is probably a better less invasive, less 'reinvent new ways to show your brand next to controversial content' and laboure intensive monitoring ad platform that has better results, lower CPM costs with more mature tried and true branding 'defo not showing this neXt to Nazis posting' safeguards elsewhere, perhaps? 💸 🥱

#ADWeek

#ForYou & #Trending have more 'no #analytics to posted topics examples' tied to hash tagged items that don't even HAVE statistics listed.

#RedFlags #Advertising ¯\_(ツ)_/¯ 16-08-2023 #Adweek

#RTDNA #journalism

Citation:
https://twitter.com/infosec_jcp/status/1691908943155704089

Absolutely #brilliant 🆓🐦♟️💩💥

#ADWeek 😆 #8DAdvertisingChess♟️💥

*Checks Notes*

Because when you can't even VIEW the ADs that makes the Advertising MORE valuable! 💩💥😆♟️👀👀

#OpenWeb #fails

Anyone else really excited to hear Linda's #ADWeek interview? 🆓🐦💩💥

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ