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#advertisingtechnology — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #advertisingtechnology, aggregated by home.social.

  1. IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. ppc.land/iab-tech-labs-agent-r #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

  2. Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. ppc.land/place-exchange-just-m #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

  3. ID5 acquires TrueData to strengthen global identity infrastructure: ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising. ppc.land/id5-acquires-truedata #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

  4. Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. ppc.land/smartly-names-three-e #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

  5. Spotify launches programmatic ad exchange and AI-powered creative tools: Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide. ppc.land/spotify-launches-prog #Spotify #ProgrammaticAds #DigitalMarketing #AICreativity #AdvertisingTechnology

  6. The Trade Desk undergoes major strategic shift after first earnings miss in 8 years: Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025. ppc.land/the-trade-desk-underg #TradeDesk #EarningsReport #AdvertisingTechnology #BusinessStrategy #Reorganization