#advertisingtechnology — Public Fediverse posts

FYI: Yahoo DSP gains Truthset audiences rated against 30-60% data waste: Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face? https://ppc.land/yahoo-dsp-gains-truthset-audiences-rated-against-30-60-data-waste/ #DigitalMarketing #DataAnalytics #YahooDSP #AdvertisingTechnology #CTV

FYI: Yahoo DSP gains Truthset audiences rated against 30-60% data waste: Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face? https://ppc.land/yahoo-dsp-gains-truthset-audiences-rated-against-30-60-data-waste/ #DigitalMarketing #DataAnalytics #YahooDSP #AdvertisingTechnology #CTV

ICYMI: The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #TheTradeDesk #OpenPath #DigitalMarketing #ProgrammaticAdvertising #AdvertisingTechnology

ICYMI: The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee: Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second. https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/ #TheTradeDesk #OpenPath #DigitalMarketing #ProgrammaticAdvertising #AdvertisingTechnology

ICYMI: UK motorway DOOH hits programmatic as i-media integrates with VIOOH: i-media integrates 1,200 motorway screens with VIOOH's SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs. https://ppc.land/uk-motorway-dooh-hits-programmatic-as-i-media-integrates-with-viooh/ #DigitalMarketing #ProgrammaticAdvertising #DOOH #TransportationMarketing #AdvertisingTechnology

ICYMI: UK motorway DOOH hits programmatic as i-media integrates with VIOOH: i-media integrates 1,200 motorway screens with VIOOH's SSP, giving buyers 2.9bn monthly impressions and live ANPR-based audience intelligence across UK MSAs. https://ppc.land/uk-motorway-dooh-hits-programmatic-as-i-media-integrates-with-viooh/ #DigitalMarketing #ProgrammaticAdvertising #DOOH #TransportationMarketing #AdvertisingTechnology

FYI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #TVAdvertising #AudienceEngagement #MediaStrategy #AdvertisingTechnology #DataIntegration

Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

Jets adopt SmartFrame image tech in NFL first

Listen to this article The New York Jets have become the first NFL team to adopt SmartFrame‘s image-streaming…
#NFL #NewYorkJets #NewYork #NY #Jets #advertisingtechnology #contentmonetization #DigitalMedia #Football #imagestreaming #intellectualproperty #mediarights #SmartFrame #SportsBusiness #sportstechnology
https://www.rawchili.com/nfl/820300/

Jets adopt SmartFrame image tech in NFL first https://www.rawchili.com/nfl/820300/ #AdvertisingTechnology #ContentMonetization #DigitalMedia #Football #ImageStreaming #IntellectualProperty #Jets #MediaRights #NewYork #NewYorkJets #NewYork #NewYorkJets #NFL #SmartFrame #SportsBusiness #SportsTechnology

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

The Cost of Owning a DSP or SSP Platform at Scale

https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/

Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.

#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology

StackAdapt secures EU data transfer rights as privacy framework gains momentum: StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations. https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/ #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

AdTech Connectivity | Building Middleware and Unified Dashboards

https://www.tuvoc.com/blog/adtech-middleware-unified-dashboards/

Unified dashboards don’t come from tools alone - they’re built on smart middleware. This guide shows how AdTech companies reduce reporting delays, improve visibility, and unlock growth with custom middleware solutions.

#AdTechGrowth
#AdvertisingTechnology
#AdTechMiddleware
#DataEngineering
#AdOperations
#TechForGrowth

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

ID5 acquires TrueData to strengthen global identity infrastructure: ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising. https://ppc.land/id5-acquires-truedata-to-strengthen-global-identity-infrastructure/ #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

Spotify launches programmatic ad exchange and AI-powered creative tools: Spotify introduces new advertising technologies that modernize its platform and expand options for marketers worldwide. https://ppc.land/spotify-launches-programmatic-ad-exchange-and-ai-powered-creative-tools/ #Spotify #ProgrammaticAds #DigitalMarketing #AICreativity #AdvertisingTechnology

Display & Video 360 API v4 now generally available: generally available
Google's programmatic advertising platform reaches major milestone with stable API release. https://ppc.land/display-video-360-api-v4-now-generally-available/ #DisplayVideo360 #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #API

ICYMI: European programmatic TV initiative summit set for March 26 in London: Industry consortium to present proposals for advancing TV advertising technology across Europe. https://ppc.land/european-programmatic-tv-initiative-summit-set-for-march-26-in-london/ #ProgrammaticTV #AdvertisingTechnology #TVAdvertising #DigitalMarketing #MediaInnovation

ICYMI: Microsoft Advertising Partner Program expands to include curators: Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency. https://ppc.land/microsoft-advertising-partner-program-expands-to-include-curators/ #MicrosoftAdvertising #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #MarketingEfficiency

Microsoft Advertising Partner Program expands to include curators: Microsoft adds curation technology providers to their partner program, focusing on enhancing programmatic advertising efficiency. https://ppc.land/microsoft-advertising-partner-program-expands-to-include-curators/ #MicrosoftAdvertising #DigitalMarketing #ProgrammaticAdvertising #AdvertisingTechnology #MarketingPartners

This feels like a big development, particularly with this:

"investing in privacy-respecting advertising to grow new revenue in the near term".

As ever the devil will be in the details when things are done. But that's something to definitely watch over time.

https://blog.mozilla.org/en/mozilla/mozilla-leadership-growth-planning-updates/

#industrynews #security #privacy #mozilla #advertising #AdvertisingTechnology #adprivacy

The Trade Desk undergoes major strategic shift after first earnings miss in 8 years: Advertising technology leader announces comprehensive reorganization and 15-point plan after Q4 shortfall, signaling transformation for 2025. https://ppc.land/the-trade-desk-undergoes-major-strategic-shift-after-first-earnings-miss-in-8-years/ #TradeDesk #EarningsReport #AdvertisingTechnology #BusinessStrategy #Reorganization

Google sends DOJ unexpected check in attempt to avoid monopoly jury trial - Enlarge (credit: picture alliance / Contributor | picture alliance)
... - https://arstechnica.com/?p=2026097 #googleadtechmonopolytrial #advertisingtechnology #usdepartmentofjustice #advertisingexchange #onlineadvertising #antitrustlaw #googleadtech #monopoly #google #policy #adtech

Google sends DOJ unexpected check in attempt to avoid monopoly jury trial - Enlarge (credit: picture alliance / Contributor | picture alliance)
... - https://arstechnica.com/?p=2026097 #googleadtechmonopolytrial #advertisingtechnology #usdepartmentofjustice #advertisingexchange #onlineadvertising #antitrustlaw #googleadtech #monopoly #google #policy #adtech

In the interest of setting a good example, an #introduction of me.

This isn't my first Mastodon account (that was @[email protected]) but this (petrous.vislae.town) is my first run at being a Mastodon sysadmin.

I work with #Kubernetes #InformationSecurity in a #DevOps / #SystemReliabilityExternality way for a living. I used to work in #VideoGames doing #SystemsOperations & before that, #MobileTelephony. We don't talk about my stint in #AdvertisingTechnology.

I like #RolePlayingGames & #HashTags 😈

In the interest of setting a good example, an #introduction of me.

This isn't my first Mastodon account (that was @[email protected]) but this (petrous.vislae.town) is my first run at being a Mastodon sysadmin.

I work with #Kubernetes #InformationSecurity in a #DevOps / #SystemReliabilityExternality way for a living. I used to work in #VideoGames doing #SystemsOperations & before that, #MobileTelephony. We don't talk about my stint in #AdvertisingTechnology.

I like #RolePlayingGames & #HashTags 😈