#advertisingtechnology — Public Fediverse posts

Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP: Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities. https://ppc.land/firefly-puts-60-000-moving-screens-inside-vioohs-programmatic-ssp/ #DigitalMarketing #ProgrammaticAdvertising #OutOfHome #AdvertisingTechnology #Mobility

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

FYI: VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal: VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform. https://ppc.land/viooh-adds-2-281-urban-us-screens-and-6-3bn-monthly-impressions-via-obm-deal/ #DigitalAdvertising #Programmatic #OutOfHome #UrbanScreens #AdvertisingTechnology

Jets adopt SmartFrame image tech in NFL first

Listen to this article The New York Jets have become the first NFL team to adopt SmartFrame‘s image-streaming…
#NFL #NewYorkJets #NewYork #NY #Jets #advertisingtechnology #contentmonetization #DigitalMedia #Football #imagestreaming #intellectualproperty #mediarights #SmartFrame #SportsBusiness #sportstechnology
https://www.rawchili.com/nfl/820300/

Jets adopt SmartFrame image tech in NFL first

Listen to this article The New York Jets have become the first NFL team to adopt SmartFrame‘s image-streaming…
#NFL #NewYorkJets #NewYork #NY #Jets #advertisingtechnology #contentmonetization #DigitalMedia #Football #imagestreaming #intellectualproperty #mediarights #SmartFrame #SportsBusiness #sportstechnology
https://www.rawchili.com/nfl/820300/

Jets adopt SmartFrame image tech in NFL first https://www.rawchili.com/nfl/820300/ #AdvertisingTechnology #ContentMonetization #DigitalMedia #Football #ImageStreaming #IntellectualProperty #Jets #MediaRights #NewYork #NewYorkJets #NewYork #NewYorkJets #NFL #SmartFrame #SportsBusiness #SportsTechnology

Jets adopt SmartFrame image tech in NFL first https://www.rawchili.com/nfl/820300/ #AdvertisingTechnology #ContentMonetization #DigitalMedia #Football #ImageStreaming #IntellectualProperty #Jets #MediaRights #NewYork #NewYorkJets #NewYork #NewYorkJets #NFL #SmartFrame #SportsBusiness #SportsTechnology

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types: IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications. https://ppc.land/iab-tech-labs-agent-registry-hits-10-with-amazon-and-new-deployment-types/ #IABTechLab #DigitalMarketing #AdvertisingTechnology #AdTech #Amazon

The Cost of Owning a DSP or SSP Platform at Scale

https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/

Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.

#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology

The Cost of Owning a DSP or SSP Platform at Scale

https://www.tuvoc.com/blog/cost-of-owning-dsp-ssp-platform/

Explore the real cost of owning a DSP/SSP platform at scale, including infrastructure, integrations, compliance, and operational expenses. A practical breakdown for AdTech founders and programmatic leaders.

#DSPPlatform
#SSPPlatform
#Programmatic
#RTB
#AdTechStartup
#DigitalMedia
#CloudInfrastructure
#AdvertisingTechnology

StackAdapt secures EU data transfer rights as privacy framework gains momentum: StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations. https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/ #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

StackAdapt secures EU data transfer rights as privacy framework gains momentum: StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations. https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/ #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

StackAdapt secures EU data transfer rights as privacy framework gains momentum: StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations. https://ppc.land/stackadapt-secures-eu-data-transfer-rights-as-privacy-framework-gains-momentum/ #DataPrivacy #AdvertisingTechnology #EUDirective #PrivacyFramework #CrossBorderData

AdTech Connectivity | Building Middleware and Unified Dashboards

https://www.tuvoc.com/blog/adtech-middleware-unified-dashboards/

Unified dashboards don’t come from tools alone - they’re built on smart middleware. This guide shows how AdTech companies reduce reporting delays, improve visibility, and unlock growth with custom middleware solutions.

#AdTechGrowth
#AdvertisingTechnology
#AdTechMiddleware
#DataEngineering
#AdOperations
#TechForGrowth

AdTech Connectivity | Building Middleware and Unified Dashboards

https://www.tuvoc.com/blog/adtech-middleware-unified-dashboards/

Unified dashboards don’t come from tools alone - they’re built on smart middleware. This guide shows how AdTech companies reduce reporting delays, improve visibility, and unlock growth with custom middleware solutions.

#AdTechGrowth
#AdvertisingTechnology
#AdTechMiddleware
#DataEngineering
#AdOperations
#TechForGrowth

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Disney+ Adds Vertical Video Feed to Capture Mobile Viewers

Disney+ will launch a new vertical video feed in the United States later this year. The company aims to reach viewers who prefer short form content on their phones. The feature follows the debut of ESPN Unlimited Verts, which let fans swipe through personalized clips. Disney+ plans to combine this feed with the upcoming Disney+ Hulu app experience....

#advertisingtechnology #AItools #Disney #Streamingnews #verticalvideo

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

Place Exchange just made DOOH buying as easy as display ads: Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement. https://ppc.land/place-exchange-just-made-dooh-buying-as-easy-as-display-ads/ #DOOH #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology #CrossChannelMarketing

ID5 acquires TrueData to strengthen global identity infrastructure: ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising. https://ppc.land/id5-acquires-truedata-to-strengthen-global-identity-infrastructure/ #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

AudienceProject executive outlines cross-media measurement priorities: Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology. https://ppc.land/audienceproject-executive-outlines-cross-media-measurement-priorities/ #CrossMediaMeasurement #AdvertisingTechnology #AudienceProject #CPO #AITransformation

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Smartly names three executives to leadership team: Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence. https://ppc.land/smartly-names-three-executives-to-leadership-team/ #Smartly #Leadership #ArtificialIntelligence #TechLeadership #AdvertisingTechnology

Viant integrates with Wurl for scene-level CTV targeting: Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID. https://ppc.land/viant-integrates-with-wurl-for-scene-level-ctv-targeting/ #CTV #ConnectedTV #ProgrammaticAdvertising #DigitalMarketing #AdvertisingTechnology

Utiq secures publisher partnerships for UK market launch: Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions. https://ppc.land/utiq-secures-publisher-partnerships-for-uk-market-launch/ #DigitalMarketing #AdvertisingTechnology #PrivacyCompliance #UKLaunch #PublisherPartnerships

Utiq secures publisher partnerships for UK market launch: Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions. https://ppc.land/utiq-secures-publisher-partnerships-for-uk-market-launch/ #DigitalMarketing #AdvertisingTechnology #PrivacyCompliance #UKLaunch #PublisherPartnerships

Utiq secures publisher partnerships for UK market launch: Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions. https://ppc.land/utiq-secures-publisher-partnerships-for-uk-market-launch/ #DigitalMarketing #AdvertisingTechnology #PrivacyCompliance #UKLaunch #PublisherPartnerships

ICYMI: Adform launches DOOH planner with inventory visualization: Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets. https://ppc.land/adform-launches-dooh-planner-with-inventory-visualization/ #Adform #DOOH #DigitalMarketing #CampaignPlanning #AdvertisingTechnology

ICYMI: Adform launches DOOH planner with inventory visualization: Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets. https://ppc.land/adform-launches-dooh-planner-with-inventory-visualization/ #Adform #DOOH #DigitalMarketing #CampaignPlanning #AdvertisingTechnology

ICYMI: Adform launches DOOH planner with inventory visualization: Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets. https://ppc.land/adform-launches-dooh-planner-with-inventory-visualization/ #Adform #DOOH #DigitalMarketing #CampaignPlanning #AdvertisingTechnology

Taboola launches DeeperDive AI answer engine for publishers: Four days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue. https://ppc.land/taboola-launches-deeperdive-ai-answer-engine-for-publishers/ #Taboola #DeeperDive #AI #AdvertisingTechnology #Publishers

Taboola launches DeeperDive AI answer engine for publishers: Four days ago, advertising technology firm Taboola unveiled DeeperDive, targeting AI search threats to publisher revenue. https://ppc.land/taboola-launches-deeperdive-ai-answer-engine-for-publishers/ #Taboola #DeeperDive #AI #AdvertisingTechnology #Publishers

Teads Unveils Omnichannel Advertising Solution After Outbrain Merger

#advertisingtechnology #CrossChannelMarketing #digitalmarketing #OmnichannelAdvertising #Teads
https://blazetrends.com/teads-unveils-omnichannel-advertising-solution-after-outbrain-merger/?fsp_sid=43700

Teads Unveils Omnichannel Advertising Solution After Outbrain Merger

#advertisingtechnology #CrossChannelMarketing #digitalmarketing #OmnichannelAdvertising #Teads
https://blazetrends.com/teads-unveils-omnichannel-advertising-solution-after-outbrain-merger/?fsp_sid=43700

Teads Unveils Omnichannel Advertising Solution After Outbrain Merger

#advertisingtechnology #CrossChannelMarketing #digitalmarketing #OmnichannelAdvertising #Teads
https://blazetrends.com/teads-unveils-omnichannel-advertising-solution-after-outbrain-merger/?fsp_sid=43700

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVmeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVmeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

ICYMI: Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #AdvertisingTechnology #DataDrivenMarketing

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology

Smartclip integrates deterministic TV measurement tool to improve cross-channel advertising: New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments. https://ppc.land/smartclip-integrates-deterministic-tv-measurement-tool/ #Smartclip #TVMeasurement #CrossChannelAdvertising #DataAnalytics #AdvertisingTechnology