#advertisingstrategy — Public Fediverse posts

ICYMI: Explaining decremental margin: Decremental margin is the profit lost per unit of revenue lost, the ratio analysts use to judge how far advertising earnings fall when client spending drops. https://ppc.land/decremental-margin/ #DecrementalMargin #AdvertisingStrategy #ProfitLoss #RevenueManagement #FinanceTips

ICYMI: Explaining decremental margin: Decremental margin is the profit lost per unit of revenue lost, the ratio analysts use to judge how far advertising earnings fall when client spending drops. https://ppc.land/decremental-margin/ #DecrementalMargin #AdvertisingStrategy #ProfitLoss #RevenueManagement #FinanceTips

ICYMI: Explaining decremental margin: Decremental margin is the profit lost per unit of revenue lost, the ratio analysts use to judge how far advertising earnings fall when client spending drops. https://ppc.land/decremental-margin/ #DecrementalMargin #AdvertisingStrategy #ProfitLoss #RevenueManagement #FinanceTips

Explaining offsite: Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls. https://ppc.land/offsite/ #OffsiteAdvertising #CommerceMedia #RetailMarketing #DigitalAds #AdvertisingStrategy

Explaining offsite: Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls. https://ppc.land/offsite/ #OffsiteAdvertising #CommerceMedia #RetailMarketing #DigitalAds #AdvertisingStrategy

Explaining offsite: Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls. https://ppc.land/offsite/ #OffsiteAdvertising #CommerceMedia #RetailMarketing #DigitalAds #AdvertisingStrategy

ICYMI: Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingStrategy

ICYMI: Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingStrategy

ICYMI: Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingStrategy

ICYMI: Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingStrategy

FYI: Google says targets become the efficiency lever in budget-capped campaigns: Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next? https://ppc.land/google-says-targets-become-the-efficiency-lever-in-budget-capped-campaigns/ #GoogleAds #PPC #DigitalMarketing #AdvertisingStrategy #MarketingTips

FYI: Google says targets become the efficiency lever in budget-capped campaigns: Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next? https://ppc.land/google-says-targets-become-the-efficiency-lever-in-budget-capped-campaigns/ #GoogleAds #PPC #DigitalMarketing #AdvertisingStrategy #MarketingTips

FYI: Google says targets become the efficiency lever in budget-capped campaigns: Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next? https://ppc.land/google-says-targets-become-the-efficiency-lever-in-budget-capped-campaigns/ #GoogleAds #PPC #DigitalMarketing #AdvertisingStrategy #MarketingTips

FYI: Google says targets become the efficiency lever in budget-capped campaigns: Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next? https://ppc.land/google-says-targets-become-the-efficiency-lever-in-budget-capped-campaigns/ #GoogleAds #PPC #DigitalMarketing #AdvertisingStrategy #MarketingTips

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

Vistar Media's DOOH playbook for back-to-school season's $85B opportunity: Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July. https://ppc.land/vistar-medias-dooh-playbook-for-back-to-school-seasons-85b-opportunity/ #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome

When the sun comes out, your advertising should too. 🕶️

Spring is a critical window where attention is more available and audiences are more receptive to new ideas. Is your brand ready to extend an invitation?

Check out our latest thoughts on why seasonality matters and how to integrate design and experience for maximum impact.

https://futurekings.co.uk/latest/suns-out-ads-out/

#UKMarketing #AdvertisingStrategy #DesignThinking #Spring2026

Google unveils Power Pack strategy for AI-driven advertising campaigns: Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance. https://ppc.land/google-unveils-power-pack-strategy-for-ai-driven-advertising-campaigns/ #GoogleAds #AIDriven #AdvertisingStrategy #MarketingInnovation #PerformanceMax

Google unveils Power Pack strategy for AI-driven advertising campaigns: Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance. https://ppc.land/google-unveils-power-pack-strategy-for-ai-driven-advertising-campaigns/ #GoogleAds #AIDriven #AdvertisingStrategy #MarketingInnovation #PerformanceMax

Substack explores advertising strategy with $100 million funding boost: Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change. https://ppc.land/substack-explores-advertising-strategy-with-100-million-funding-boost/ #Substack #AdvertisingStrategy #Funding #Newsletter #ContentCreation

Substack explores advertising strategy with $100 million funding boost: Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change. https://ppc.land/substack-explores-advertising-strategy-with-100-million-funding-boost/ #Substack #AdvertisingStrategy #Funding #Newsletter #ContentCreation

ICYMI: Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIChatbots #DigitalMarketing #AdvertisingStrategy #TechNews

ICYMI: Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIChatbots #DigitalMarketing #AdvertisingStrategy #TechNews

ICYMI: Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIChatbots #DigitalMarketing #AdvertisingStrategy #TechNews

ICYMI: Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIChatbots #DigitalMarketing #AdvertisingStrategy #TechNews

Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIMarketing #ChatbotAdvertising #DigitalMarketing #AdvertisingStrategy

Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIMarketing #ChatbotAdvertising #DigitalMarketing #AdvertisingStrategy

Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIMarketing #ChatbotAdvertising #DigitalMarketing #AdvertisingStrategy

ICYMI: Mastering YouTube advertising with the ABCD framework: YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape. https://ppc.land/mastering-youtube-advertising-with-the-abcd-framework/ #YouTubeAdvertising #DigitalMarketing #VideoContent #AdvertisingStrategy #ContentCreation

ICYMI: Mastering YouTube advertising with the ABCD framework: YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape. https://ppc.land/mastering-youtube-advertising-with-the-abcd-framework/ #YouTubeAdvertising #DigitalMarketing #VideoContent #AdvertisingStrategy #ContentCreation

ICYMI: Mastering YouTube advertising with the ABCD framework: YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape. https://ppc.land/mastering-youtube-advertising-with-the-abcd-framework/ #YouTubeAdvertising #DigitalMarketing #VideoContent #AdvertisingStrategy #ContentCreation

ICYMI: Meta advertising specialists reveal 'hands-off' approach boosts campaign success: Digital marketing experts share insights on why minimal interference with high-performing ad campaigns leads to better long-term results. https://ppc.land/meta-advertising-specialists-reveal-hands-off-approach-boosts-campaign-success/ #DigitalMarketing #MetaAds #AdvertisingStrategy #PPC #AdCampaigns

ICYMI: Meta advertising specialists reveal 'hands-off' approach boosts campaign success: Digital marketing experts share insights on why minimal interference with high-performing ad campaigns leads to better long-term results. https://ppc.land/meta-advertising-specialists-reveal-hands-off-approach-boosts-campaign-success/ #DigitalMarketing #MetaAds #AdvertisingStrategy #PPC #AdCampaigns

Microsoft set to close PromoteIQ: Digiday reports Microsoft plans to shutter PromoteIQ, its retail media business, as the company refocuses its advertising strategy in a dynamic market. https://ppc.land/microsoft-set-to-close-promoteiq/?utm_source=dlvr.it&utm_medium=mastodon #Microsoft #PromoteIQ #DigitalMarketing #RetailMedia #AdvertisingStrategy

Microsoft set to close PromoteIQ: Digiday reports Microsoft plans to shutter PromoteIQ, its retail media business, as the company refocuses its advertising strategy in a dynamic market. https://ppc.land/microsoft-set-to-close-promoteiq/?utm_source=dlvr.it&utm_medium=mastodon #Microsoft #PromoteIQ #DigitalMarketing #RetailMedia #AdvertisingStrategy

Twitter advertising shifts in reaction to their new demographic

#AdvertisingStrategy #FarRight #news #satire #Taliban #Twitter

Now that Twitter is the official Social Media platform for the Taliban, far-right groups and transphobes, how are advertisers adjusting to the new challenge? What is the sophisticated Talibanese shopper looking for?

https://daily-twerk.com/lifestyle/twitter-advertising-shifts-in-reaction-to-their-new-demographic/

Twitter advertising shifts in reaction to their new demographic

#AdvertisingStrategy #FarRight #news #satire #Taliban #Twitter

Now that Twitter is the official Social Media platform for the Taliban, far-right groups and transphobes, how are advertisers adjusting to the new challenge? What is the sophisticated Talibanese shopper looking for?

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With Twitter bei

https://daily-twerk.com/lifestyle/twitter-advertising-shifts-in-reaction-to-their-new-demographic/

Twitter advertising shifts in reaction to their new demographic

#AdvertisingStrategy #FarRight #news #satire #Taliban #Twitter

Now that Twitter is the official Social Media platform for the Taliban, far-right groups and transphobes, how are advertisers adjusting to the new challenge? What is the sophisticated Talibanese shopper looking for?

[adrotate group="1"]

With Twitter bei

https://daily-twerk.com/lifestyle/twitter-advertising-shifts-in-reaction-to-their-new-demographic/

#WritersLife #AboutMe #AdvertisingStrategy

The reason why I (mostly) don't advertise is simple:
Growing an audience by ads is expensive, growing an audience by word-of-mouth is free.
Certainly, I have to admit that the free thing is definitely way slower, but it's more sustainable, more stable, and less risky.

#WritersLife #AboutMe #AdvertisingStrategy

The reason why I (mostly) don't advertise is simple:
Growing an audience by ads is expensive, growing an audience by word-of-mouth is free.
Certainly, I have to admit that the free thing is definitely way slower, but it's more sustainable, more stable, and less risky.

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ

Helped launch a new newsletter at work recently - The Advertising Brief. It includes concise summaries of the most interesting cases from the UK's Advertising Standards Authority (ASA) with our key takeaways for brand owners to be aware of.
In our second issue we look at a variety of different media and products including video game streaming, podcasts, cryptoassets and even coffins. #brands #advertising #marketing #advertisingstrategy #media #law
https://www.cliffordchance.com/insights/resources/blogs/talking-tech/en/articles/2022/10/the-advertising-brief-issue-two-october-2022.html

Helped launch a new newsletter at work recently - The Advertising Brief. It includes concise summaries of the most interesting cases from the UK's Advertising Standards Authority (ASA) with our key takeaways for brand owners to be aware of.
In our second issue we look at a variety of different media and products including video game streaming, podcasts, cryptoassets and even coffins. #brands #advertising #marketing #advertisingstrategy #media #law
https://www.cliffordchance.com/insights/resources/blogs/talking-tech/en/articles/2022/10/the-advertising-brief-issue-two-october-2022.html