#advertisingstrategy — Public Fediverse posts

ICYMI: Explaining bid shading: Bid shading is the practice of bidding below an advertiser's true valuation in a first-price auction. Its mechanics, origins, key numbers and open disputes. https://ppc.land/bid-shading/ #BidShading #DigitalMarketing #PPC #FirstPriceAuction #AdvertisingStrategy

FYI: Google says targets become the efficiency lever in budget-capped campaigns: Smec's Mike Ryan calls August 17 no cliff and allows 30 to 60 days to read results, hours before Google posted its FAQ. Which auctions do campaigns enter next? https://ppc.land/google-says-targets-become-the-efficiency-lever-in-budget-capped-campaigns/ #GoogleAds #PPC #DigitalMarketing #AdvertisingStrategy #MarketingTips

Deliveroo cuts local rate cards 20% as programmatic ads launch in four markets: Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year. https://ppc.land/deliveroo-cuts-local-rate-cards-20-as-programmatic-ads-launch-in-four-markets/ #Deliveroo #ProgrammaticAdvertising #DigitalMarketing #FoodDelivery #AdvertisingStrategy

ICYMI: Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIChatbots #DigitalMarketing #AdvertisingStrategy #TechNews

Google begins placing ads in AI chatbot conversations: Google's strategy to maintain advertising dominance expands into AI chatbot interfaces. https://ppc.land/google-begins-placing-ads-in-ai-chatbot-conversations/ #GoogleAds #AIMarketing #ChatbotAdvertising #DigitalMarketing #AdvertisingStrategy

ICYMI: Mastering YouTube advertising with the ABCD framework: YouTube has released a comprehensive playbook for building effective creative advertising, targeting global marketers seeking to optimize video content in an evolving digital landscape. https://ppc.land/mastering-youtube-advertising-with-the-abcd-framework/ #YouTubeAdvertising #DigitalMarketing #VideoContent #AdvertisingStrategy #ContentCreation

Twitter advertising shifts in reaction to their new demographic

#AdvertisingStrategy #FarRight #news #satire #Taliban #Twitter

Now that Twitter is the official Social Media platform for the Taliban, far-right groups and transphobes, how are advertisers adjusting to the new challenge? What is the sophisticated Talibanese shopper looking for?

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With Twitter bei

https://daily-twerk.com/lifestyle/twitter-advertising-shifts-in-reaction-to-their-new-demographic/

Probably the best idea for cutting traffic to your web site that serv s #ADs is to #ratelimit and turn ON #logins so the #OpenWeb is subjected to .... *Checks Notes*

.... Less #ADs that use to generate moneys to non-logged in users on your web site.

#Brilliant #ADWeek #MBA101 #PR101 #AdvertisingStrategy that will obvs. be talked about by #MBA types for decades to come! ಠಿ_ಠ