#adstxt — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adstxt, aggregated by home.social.
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ICYMI: ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #AdsTxt #AdAgentsJson #CTV #DigitalMarketing #AdTech
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ads.txt is ten years old. adagents.json wants to replace it: Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows. https://ppc.land/ads-txt-is-ten-years-old-adagents-json-wants-to-replace-it/ #DigitalMarketing #Advertising #AdsTxt #AdTech #CTV
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I've been tracking the adoption of the OWNERDOMAIN and MANAGERDOMAIN variables from Ads.txt 1.1 since it was released on August, and it's not looking great. Adoption is clearly leveling off at very low rates.
Note that these numbers are for sites that have (app-)ads.txts in the top 100k of the Tranco list. Looking at all sites in Well-Known is even worse.