#adserver — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adserver, aggregated by home.social.
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ICYMI: Disney moves EMEA campaigns to global Ad Server as advertisers grow 25%: Campaigns across 15 European markets now run on Disney's global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead. https://ppc.land/disney-moves-emea-campaigns-to-global-ad-server-as-advertisers-grow-25/ #Disney #EMEA #GlobalAdvertising #AdServer #DigitalMarketing
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ICYMI: Disney moves EMEA campaigns to global Ad Server as advertisers grow 25%: Campaigns across 15 European markets now run on Disney's global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead. https://ppc.land/disney-moves-emea-campaigns-to-global-ad-server-as-advertisers-grow-25/ #Disney #EMEA #GlobalAdvertising #AdServer #DigitalMarketing
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Google responds to EU's potential €2.95B fine over practices in online advertising. The EU claims Google has breached antitrust rules by distorting competition in the advertising technology industry by favoring its own online display advertising technology services to the detriment of competing providers. https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1992
Google's response will allow publishers options to set different minimum prices for different bidders in Google Ad Manager, and give publishers the option to position PreBid between Google's Ad Exchange and Ad Server. DL Google's full response here: https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/A_look_at_our_remedies_proposal_in_the_EC_ad_tech_case.pdf #Google #Advertising #SocialMedia #OnlineAdvertising #Internet #DigitalAdvertising #AdManager #AdServer #EU
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Google responds to EU's potential €2.95B fine over practices in online advertising. The EU claims Google has breached antitrust rules by distorting competition in the advertising technology industry by favoring its own online display advertising technology services to the detriment of competing providers. https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1992
Google's response will allow publishers options to set different minimum prices for different bidders in Google Ad Manager, and give publishers the option to position PreBid between Google's Ad Exchange and Ad Server. DL Google's full response here: https://storage.googleapis.com/gweb-uniblog-publish-prod/documents/A_look_at_our_remedies_proposal_in_the_EC_ad_tech_case.pdf #Google #Advertising #SocialMedia #OnlineAdvertising #Internet #DigitalAdvertising #AdManager #AdServer #EU
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The number of #PeopleOfColor in ads fell by nearly 7 percentage points over the past year, according to a study of roughly 1 million national #ads from #TV and #video #adserver #ExtremeReach.