#adperformance — Public Fediverse posts

VuePlanner integrates Sundogs to predict YouTube ad performance: YouTube planning platform adds creative scoring across 150+ attributes to forecast campaign outcomes before launch, enhancing AI-driven optimization capabilities. https://ppc.land/vueplanner-integrates-sundogs-to-predict-youtube-ad-performance/ #YouTubeAds #AdPerformance #DigitalMarketing #AIDriven #CampaignOptimization

ICYMI: Automotive advertisers gain deeper insights into TV ad performance: Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior. https://ppc.land/automotive-advertisers-gain-deeper-insights-into-tv-ad-performance/ #AutomotiveMarketing #TVAdvertising #AdPerformance #DataAnalytics #Effectv

Privacy-enhanced retargeting recovers nearly half of ad performance, study finds: Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal. https://ppc.land/privacy-enhanced-retargeting-recovers-nearly-half-of-ad-performance-study-finds/?utm_source=dlvr.it&utm_medium=mastodon #Privacy #DigitalMarketing #AdPerformance #PrivacySandbox #Retargeting

Privacy-enhanced retargeting recovers nearly half of ad performance, study finds: Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal. https://ppc.land/privacy-enhanced-retargeting-recovers-nearly-half-of-ad-performance-study-finds/?utm_source=dlvr.it&utm_medium=mastodon #Privacy #DigitalMarketing #AdPerformance #PrivacySandbox #Retargeting

Privacy-enhanced retargeting recovers nearly half of ad performance, study finds: Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal. https://ppc.land/privacy-enhanced-retargeting-recovers-nearly-half-of-ad-performance-study-finds/?utm_source=dlvr.it&utm_medium=mastodon #Privacy #DigitalMarketing #AdPerformance #PrivacySandbox #Retargeting