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#admeasurement — Public Fediverse posts

Live and recent posts from across the Fediverse tagged #admeasurement, aggregated by home.social.

  1. PPC Land @[email protected] ·

    ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? ppc.land/facebooks-own-tests-s #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

    #facebookads #admeasurement #digitalmarketing #machinelearning #adtech
  2. PPC Land @[email protected] ·

    ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? ppc.land/facebooks-own-tests-s #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

    #facebookads #admeasurement #digitalmarketing #machinelearning #adtech
  3. PPC Land @[email protected] ·

    ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? ppc.land/facebooks-own-tests-s #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

    #facebookads #admeasurement #digitalmarketing #machinelearning #adtech
  4. PPC Land @[email protected] ·

    ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? ppc.land/facebooks-own-tests-s #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

    #adtech #machinelearning #digitalmarketing #admeasurement #facebookads
  5. PPC Land @[email protected] ·

    ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? ppc.land/facebooks-own-tests-s #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

    #facebookads #admeasurement #digitalmarketing #machinelearning #adtech