#admeasurement — Public Fediverse posts

FYI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AudienceProject #AdMeasurement #DigitalMarketing #TVAdvertising

ICYMI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #AudienceProject #Netflix #AdMeasurement #DigitalMarketing #TVAdvertising

AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AdMeasurement #AudienceProject #DigitalMarketing #TVAdvertising

FYI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #AdMeasurement #CyberSecurity #AItechnology

ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

ICYMI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #WebSecurity #AdMeasurement #AIRequests

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #CyberSecurity #BotProtection #DataDome #AdMeasurement #WebSecurity

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations

ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

FYI: CheckedUp wins MRC accreditation - a first for specialty waiting room TV: CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement. https://ppc.land/checkedup-wins-mrc-accreditation-a-first-for-specialty-waiting-room-tv/ #CheckedUp #MRCAccreditation #PharmaceuticalAdvertising #PointOfCare #AdMeasurement

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB

IAB Europe opens public comment on commerce media standards: IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14. https://ppc.land/iab-europe-opens-public-comment-on-commerce-media-standards/ #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

NIQ launches global data clean room on Snowflake for ad measurement: NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets. https://ppc.land/niq-launches-global-data-clean-room-on-snowflake-for-ad-measurement/ #DataCleanRoom #AdMeasurement #MarketingTechnology #Snowflake #FirstPartyData

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #TravelData #AdMeasurement #CrossMedia #DigitalAdvertising

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #DigitalMarketing #AdMeasurement #TravelAudience #CrossMedia

ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #AdMeasurement #NielsenONE #DigitalMarketing #TravelAudience

Mozilla faces criticism over new Firefox Tracking Feature: Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update. https://ppc.land/mozilla-faces-criticism-over-new-firefox-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #Mozilla #Firefox #Privacy #Tracking #AdMeasurement

DoubleVerify expands video ad measurement to Spotify Ads Manager: DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness. https://ppc.land/doubleverify-expands-video-ad-measurement-to-spotify-ads-manager/?utm_source=dlvr.it&utm_medium=mastodon #DoubleVerify #VideoAds #SpotifyAds #AdMeasurement #FraudPrevention

Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand: Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices. https://ppc.land/nielsen-launches-youtube-ctv-ad-measurement-with-cross-device-tracking-in-thailand/?utm_source=dlvr.it&utm_medium=mastodon #Nielsen #YouTube #CTV #AdMeasurement #DigitalMarketing

Disney+ partners with AudienceProject for independent ad campaign measurement in Europe: AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns. https://ppc.land/disney-partners-with-audienceproject-for-independent-ad-campaign-measurement-in-europe/?utm_source=dlvr.it&utm_medium=mastodon #DisneyPlus #AudienceProject #AdCampaigns #DigitalMarketing #AdMeasurement

Nielsen expands ad measurement capabilities with new attention tracking feature: Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis. https://ppc.land/nielsen-expands-ad-measurement-capabilities-with-new-attention-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #AdMeasurement #AttentionTracking #MarketingAnalytics #DigitalMarketing #AdTech

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety

Firefox under fire for enabling ‘privacy-protecting ad measurements’

https://stackdiary.com/firefox-under-fire-for-enabling-privacy-protecting-ad-measurements/

#Firefox #Privacy #Advertising #Mozilla #Controversy #Tracking #UserConcerns #DataProtection #WebStandards #AdMeasurement #DefaultSettings #Backlash #PrivacyPreserving #Attribution #API #UserConsent #Aggregation #DifferentialPrivacy #Encryption #Anonymous #OptOut #MarketShare #UserDecline #AdTech #DataCollection #BrowserWars #TechEthics #UserRights #InternetFreedom #DigitalPrivacy

#Google Chrome has a whole new set of #privacy invasive settings for you to disable.

Do it today! chrome://settings/adPrivacy

#AdMeasurement seems particularly nopey

update: I must've joined Google's Privacy Sandbox Beta at some point to get these settings. https://developer.chrome.com/blog/privacy-sandbox-launch/