#admeasurement — Public Fediverse posts

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations

ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #DigitalMarketing #AdMeasurement #TravelAudience #CrossMedia

ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #AdMeasurement #NielsenONE #DigitalMarketing #TravelAudience

Mozilla faces criticism over new Firefox Tracking Feature: Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update. https://ppc.land/mozilla-faces-criticism-over-new-firefox-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #Mozilla #Firefox #Privacy #Tracking #AdMeasurement

Mozilla: Arms race with advertisers may be unwinnable

https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/

#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety

Firefox under fire for enabling ‘privacy-protecting ad measurements’

https://stackdiary.com/firefox-under-fire-for-enabling-privacy-protecting-ad-measurements/

#Firefox #Privacy #Advertising #Mozilla #Controversy #Tracking #UserConcerns #DataProtection #WebStandards #AdMeasurement #DefaultSettings #Backlash #PrivacyPreserving #Attribution #API #UserConsent #Aggregation #DifferentialPrivacy #Encryption #Anonymous #OptOut #MarketShare #UserDecline #AdTech #DataCollection #BrowserWars #TechEthics #UserRights #InternetFreedom #DigitalPrivacy

#Google Chrome has a whole new set of #privacy invasive settings for you to disable.

Do it today! chrome://settings/adPrivacy

#AdMeasurement seems particularly nopey

update: I must've joined Google's Privacy Sandbox Beta at some point to get these settings. https://developer.chrome.com/blog/privacy-sandbox-launch/