#admeasurement — Public Fediverse posts

FYI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AudienceProject #AdMeasurement #DigitalMarketing #TVAdvertising

FYI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AudienceProject #AdMeasurement #DigitalMarketing #TVAdvertising

FYI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AudienceProject #AdMeasurement #DigitalMarketing #TVAdvertising

ICYMI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #AudienceProject #Netflix #AdMeasurement #DigitalMarketing #TVAdvertising

ICYMI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #AudienceProject #Netflix #AdMeasurement #DigitalMarketing #TVAdvertising

ICYMI: AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #AudienceProject #Netflix #AdMeasurement #DigitalMarketing #TVAdvertising

AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AdMeasurement #AudienceProject #DigitalMarketing #TVAdvertising

AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AdMeasurement #AudienceProject #DigitalMarketing #TVAdvertising

AudienceProject adds Canada to Netflix ad measurement, now in 6 markets: Netflix averaged 54% unique reach to TV across five markets, per AudienceProject, which gives no sample size. What the figure counts remains an open question. https://ppc.land/audienceproject-adds-canada-to-netflix-ad-measurement-now-in-6-markets/ #Netflix #AdMeasurement #AudienceProject #DigitalMarketing #TVAdvertising

FYI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #AdMeasurement #CyberSecurity #AItechnology

FYI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #AdMeasurement #CyberSecurity #AItechnology

ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

ICYMI: Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #AdMeasurement #DigitalMarketing #MachineLearning #AdTech

ICYMI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #WebSecurity #AdMeasurement #AIRequests

ICYMI: Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #BotProtection #DataDome #WebSecurity #AdMeasurement #AIRequests

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

Facebook's own tests show standard ad measurement often off by 3x, Dhir says: For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof? https://ppc.land/facebooks-own-tests-show-standard-ad-measurement-often-off-by-3x-dhir-says/ #FacebookAds #DigitalMarketing #AdMeasurement #MachineLearning #MarketingInsights

Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #CyberSecurity #BotProtection #DataDome #AdMeasurement #WebSecurity

Full bot protection drops to 2.4% of popular websites, DataDome finds: 65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement? https://ppc.land/full-bot-protection-drops-to-2-4-of-popular-websites-datadome-finds/ #CyberSecurity #BotProtection #DataDome #AdMeasurement #WebSecurity

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

FYI: Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #Marketing

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

Gaming gets its first TV report card as EDO brings ad measurement to Roblox: EDO extends investment-grade TV outcomes measurement to Roblox gaming advertising, benchmarking branded events and video campaigns against convergent TV norms. https://ppc.land/gaming-gets-its-first-tv-report-card-as-edo-brings-ad-measurement-to-roblox/ #Gaming #Roblox #AdMeasurement #TVAdvertising #VideoCampaigns

FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations

FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations

FYI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAdvertising #AdMeasurement #DigitalMarketing #PrivacyRegulations

ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

ICYMI: Google to bring IP-based ads to EEA publishers from August 3: Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration. https://ppc.land/google-to-bring-ip-based-ads-to-eea-publishers-from-august-3/ #GoogleAds #IPBasedAds #AdMeasurement #DigitalMarketing #PrivacyRegulations

FYI: CheckedUp wins MRC accreditation - a first for specialty waiting room TV: CheckedUp earns MRC accreditation for TV Video Ad Plays and Explorer Waiting Room TV Engagement, a milestone for pharmaceutical point of care ad measurement. https://ppc.land/checkedup-wins-mrc-accreditation-a-first-for-specialty-waiting-room-tv/ #CheckedUp #MRCAccreditation #PharmaceuticalAdvertising #PointOfCare #AdMeasurement

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

FYI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #DigitalAdvertising #AdMeasurement #SeattleChildrensHospital #WiretapCase

ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

ICYMI: IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #IAB #SeattleChildrensHospital #WiretapCase #AdMeasurement #DigitalAdvertising

IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB

IAB backs Seattle Children's Hospital in Washington wiretap case that could reshape ad measurement: IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations. https://ppc.land/iab-backs-seattle-childrens-hospital-in-washington-wiretap-case-that-could-reshape-ad-measurement/ #DigitalAdvertising #AdMeasurement #PrivacyLaw #WiretapCase #IAB

IAB Europe opens public comment on commerce media standards: IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14. https://ppc.land/iab-europe-opens-public-comment-on-commerce-media-standards/ #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

NIQ launches global data clean room on Snowflake for ad measurement: NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets. https://ppc.land/niq-launches-global-data-clean-room-on-snowflake-for-ad-measurement/ #DataCleanRoom #AdMeasurement #MarketingTechnology #Snowflake #FirstPartyData

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #DigitalMarketing #AdMeasurement #TravelAudience #CrossMedia

ICYMI: ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #DigitalMarketing #AdMeasurement #TravelAudience #CrossMedia

ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #AdMeasurement #NielsenONE #DigitalMarketing #TravelAudience

ReachTV enables airport ad measurement with Nielsen ONE Ads: First cross-media measurement for airport advertising unlocks travel audience data. https://ppc.land/reachtv-enables-airport-ad-measurement-with-nielsen-one-ads/ #AirportAdvertising #AdMeasurement #NielsenONE #DigitalMarketing #TravelAudience

Mozilla faces criticism over new Firefox Tracking Feature: Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update. https://ppc.land/mozilla-faces-criticism-over-new-firefox-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #Mozilla #Firefox #Privacy #Tracking #AdMeasurement

Mozilla faces criticism over new Firefox Tracking Feature: Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update. https://ppc.land/mozilla-faces-criticism-over-new-firefox-tracking-feature/?utm_source=dlvr.it&utm_medium=mastodon #Mozilla #Firefox #Privacy #Tracking #AdMeasurement