#adindustry — Public Fediverse posts

"This is Cannes Lions, where everything is an advertisement for advertisements, a glitzy, week-long “conference” and “awards show” in Cannes, France. Big tech companies and any major company that buys or sells ads send thousands of their employees here to wine and dine each other on yachts, in bars and cafes, at brand “activations” on the beach, and in chateaus and villas. Cannes is the biggest advertising conference in the world—or at least the most glamorous—where advertising execs and brand execs form the relationships that will ultimately result in billions of dollars of ad spend, and which will shape the way we buy things, the way we’re advertised to, and the way the internet works.

After years of hearing about Cannes from executives at VICE who went every year, I decided to go this year because some of my friends were going as part of their job. A big emphasis this year was on advertisers collaborating with creators, and we do sell ads at 404 Media and are creators, in a way. I was able to get a press pass from Cannes Lions and thought I would spend part of my time reporting, part of my time trying to meet with potential advertisers, part of my time seeing which parties I could get into, and part of my time going to the beach in the middle of one of the worst heat waves on record in Europe. I have reported on tech and advertising for a long time, have been to some big tech conferences and many tech company campuses, and I expected the entire thing to be quite ridiculous, but the conference was over-the-top in every conceivable way."

https://www.404media.co/inside-cannes-the-advertising-industrys-biggest-party/

#Cannes #CannesLyons #AdTech #AdIndustry #Advertising

"This is Cannes Lions, where everything is an advertisement for advertisements, a glitzy, week-long “conference” and “awards show” in Cannes, France. Big tech companies and any major company that buys or sells ads send thousands of their employees here to wine and dine each other on yachts, in bars and cafes, at brand “activations” on the beach, and in chateaus and villas. Cannes is the biggest advertising conference in the world—or at least the most glamorous—where advertising execs and brand execs form the relationships that will ultimately result in billions of dollars of ad spend, and which will shape the way we buy things, the way we’re advertised to, and the way the internet works.

After years of hearing about Cannes from executives at VICE who went every year, I decided to go this year because some of my friends were going as part of their job. A big emphasis this year was on advertisers collaborating with creators, and we do sell ads at 404 Media and are creators, in a way. I was able to get a press pass from Cannes Lions and thought I would spend part of my time reporting, part of my time trying to meet with potential advertisers, part of my time seeing which parties I could get into, and part of my time going to the beach in the middle of one of the worst heat waves on record in Europe. I have reported on tech and advertising for a long time, have been to some big tech conferences and many tech company campuses, and I expected the entire thing to be quite ridiculous, but the conference was over-the-top in every conceivable way."

https://www.404media.co/inside-cannes-the-advertising-industrys-biggest-party/

#Cannes #CannesLyons #AdTech #AdIndustry #Advertising

FYI: Australia's ad industry is running out of junior talent — and it's not coming back: IAB Australia's 2026 talent review finds entry-level roles at just 1% of vacancies, vacancy rates at record lows, and AI fluency now a hiring baseline. https://ppc.land/australias-ad-industry-is-running-out-of-junior-talent-and-its-not-coming-back/ #AdIndustry #TalentShortage #JuniorTalent #MarketingCareers #AIFluency

ICYMI: Australia's ad industry is running out of junior talent — and it's not coming back: IAB Australia's 2026 talent review finds entry-level roles at just 1% of vacancies, vacancy rates at record lows, and AI fluency now a hiring baseline. https://ppc.land/australias-ad-industry-is-running-out-of-junior-talent-and-its-not-coming-back/ #Australia #AdIndustry #TalentShortage #JuniorTalent #MarketingCareers

Australia's ad industry is running out of junior talent — and it's not coming back: IAB Australia's 2026 talent review finds entry-level roles at just 1% of vacancies, vacancy rates at record lows, and AI fluency now a hiring baseline. https://ppc.land/australias-ad-industry-is-running-out-of-junior-talent-and-its-not-coming-back/ #Australia #AdIndustry #TalentShortage #MarketingCareers #JuniorTalent

ICYMI: AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry: Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting. https://ppc.land/ai-search-2-2bn-data-deals-and-a-fake-ai-ad-scandal-reshape-ad-industry/ #AISearch #AdIndustry #GoogleAI #DataDeals #OpenAI

ICYMI: AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry: Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting. https://ppc.land/ai-search-2-2bn-data-deals-and-a-fake-ai-ad-scandal-reshape-ad-industry/ #AISearch #AdIndustry #GoogleAI #DataDeals #OpenAI

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

FYI: GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #GML2026 #Publicis #LiveRamp #AdIndustry #GoogleMarketingLive

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

GML 2026 and Publicis-LiveRamp reshape ad industry in four days: Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026. https://ppc.land/gml-2026-and-publicis-liveramp-reshape-ad-industry-in-four-days/ #Advertising #GoogleMarketingLive #Publicis #LiveRamp #AdIndustry

Upfronts, OpenAI ads, and Amazon's commerce push reshape ad industry: The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days. https://ppc.land/upfronts-openai-ads-and-amazons-commerce-push-reshape-ad-industry/ #AdIndustry #OpenAI #Amazon #TikTok #ChatGPT

Upfronts, OpenAI ads, and Amazon's commerce push reshape ad industry: The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days. https://ppc.land/upfronts-openai-ads-and-amazons-commerce-push-reshape-ad-industry/ #AdIndustry #OpenAI #Amazon #TikTok #ChatGPT

The ad industry won't hand LLMs 'the keys' to spend budgets: Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports. https://ppc.land/the-ad-industry-wont-hand-llms-the-keys-to-spend-budgets/ #AdIndustry #LLMs #DigitalMarketing #PPC #Advertising

The ad industry won't hand LLMs 'the keys' to spend budgets: Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports. https://ppc.land/the-ad-industry-wont-hand-llms-the-keys-to-spend-budgets/ #AdIndustry #LLMs #DigitalMarketing #PPC #Advertising

HOW TO DEFEAT the #billionaire class.

> “Seattle City Council member #KshamaSawant describes how her party has mobilized ordinary people to win victories in the war being waged on the #workingClass and the poor—despite opposition from #Democrats.”

MORE INFO + INTERVIEW TRANSCRIPT:
https://therealnews.com/the-chris-hedges-report-how-to-defeat-the-billionaire-class

#chrisHedges #theRealNewsNetwork #realNewsNetwork #USA #Seattle #interview #amAZON #aBetterSeattle #jeFfbezOS #superPAC #adIndustry #advertising #politicalAdvertising