#adbuying — Public Fediverse posts

Six identity questions VAB says every ad buyer must ask their vendor: Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on. https://ppc.land/six-identity-questions-vab-says-every-ad-buyer-must-ask-their-vendor/ #AdBuying #IdentityQuestions #VendorManagement #UID2 #OpenID

FYI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #AdBuying #MediaData

ICYMI: Nielsen and Marketing Architects expand national TV measurement with MDE: Marketing Architects integrates Nielsen's Media Data Engine nationally, pairing it with its Annika platform to close TV data lag and sharpen linear ad buying across all 208 DMAs. https://ppc.land/nielsen-and-marketing-architects-expand-national-tv-measurement-with-mde/ #Nielsen #MarketingArchitects #TVMeasurement #MediaDataEngine #AdBuying

IAS Total TV brings show-level transparency to CTV ad buying: IAS launched Total TV on April 27, 2026, giving advertisers show, genre, and rating data across Disney, NBCUniversal, Paramount, and Prime Video CTV inventory. https://ppc.land/ias-total-tv-brings-show-level-transparency-to-ctv-ad-buying/ #CTV #AdBuying #IAS #TotalTV #Advertising

FYI: Mediaocean's Prisma Direct targets the last manual frontier of TV ad buying: Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026. https://ppc.land/mediaoceans-prisma-direct-targets-the-last-manual-frontier-of-tv-ad-buying/ #Mediaocean #PrismaDirect #CTV #StreamingAds #AdBuying

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing

Everything Everywhere All Ads at Once: Meta announces new brand placements across Threads, Reels, and Facebook.

✅ Read more: https://todayindigital.beehiiv.com/p/everything?utm_source=mastodon&utm_medium=social&id=zbCnVhanCE

#marketing #meta #metaads #adbuying #facebook #instagram

Not Today, Tariffs: Meta’s ad biz stays strong. Trade tensions and anti-fact-checking haven’t impacted earnings... yet.

✅ Read more: https://todayindigital.beehiiv.com/p/metaq1?utm_source=mastodon&utm_medium=social&id=P1d6vbHCaz

#marketing #meta #advertising #adbuying

Spendemic Slowdown: Marketers cut back on ad budgets amid fears of global economic flu.

✅ Read more: https://todayindigital.beehiiv.com/p/spendemic

#marketing #tradewar #adbuying #mediabuying

Tiny Screens, Huge Revenue

Instagram now makes up more than half of Meta’s U.S. ad revenue.

✅ Read more: https://todayindigital.beehiiv.com/p/instagramrevenue?utm_source=mastodon&utm_medium=social&id=DjJxOb4eZK

#marketing #meta #instagram #metaads #instagramads #adbuying

Who Sells Short Shorts

Google doubles down on short-form video with new ad formats for Shorts-focused campaigns.

✅  𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆 𝗼𝗻 𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 (𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼)

#marketing #googleads #shorts #youtube #adbuying

Netflix lowers ad prices to lure more brands to its ad-supported tier.

#netflix #advertising #mediabuying #adbuying #digitalmarketing

✅ Read now in today’s newsletter: https://TodayInDigital.com/newsletter

Microsoft's “Performance Max” platform is now available in beta.

#Microsoft #Google #PerformanceMax #AdTech #PMax #AdBuying

https://todayindigital.com/microsofts-performance-max-yes-microsofts-is-almost-here/

Google's ad placements aren't playing by its rules. 🚨 New research has found that 80% of video ads placed by Google violate its own standards.

#Google #GoogleAds #YouTube #AdBuying #DigitalMarketing

https://todayindigital.com/googles-ad-placements-gone-rogue-report/

Google's ad placements aren't playing by its rules. 🚨 New research has found that 80% of video ads placed by Google violate its own standards.

#Google #GoogleAds #YouTube #AdBuying #DigitalMarketing

https://todayindigital.com/googles-ad-placements-gone-rogue-report/

Is the dark horse of social media becoming more viable for advertisers?

#Pinterest #AdBuying #DigitalMarketing

https://todayindigital.com/pinterests-stock-surges-as-ad-revenue-soars/

Google Ads is flipping the script on trademark complaints, ditching industry-wide blocks for trademarked terms.

#GoogleAds #AdBuying

https://todayindigital.com/google-ads-new-trademark-policy-harder-for-brands-to-flag/

Marketing budgets in motion: The day that Google lost its #2 position has come.

#AdBuying #TikTok #GoogleAds #MetaAds #YouTube #Ads

https://todayindigital.com/the-new-social-order-tiktok-reaches-2/

Meta updates Instagram's Marketing API - now brands can place ads in search results.

#Meta #Instagram #Ads #InstagramAds #AdBuying

https://todayindigital.com/instagram-ads-in-search-results-via-api-finally/

Meta levels up Facebook Ads with several new updates.

#Meta #AdBuying #FacebookAds #LeadGen #Ecommerce

https://todayindigital.com/meta-a-bucket-of-updates/

Tick-tock, the cookie doomsday clock is upon us! ⌛ Google is taking a step towards nuking third-party cookies, starting with an experiment on 1% of Chrome users.

#Google #Chrome #AdBuying #AdTech #DigitalMarketing #ThirdPartyCookies

https://todayindigital.com/googles-plan-to-nuke-third-party-cookies/