ICYMI: Six identity questions VAB says every ad buyer must ask their vendor: Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on. https://ppc.land/six-identity-questions-vab-says-every-ad-buyer-must-ask-their-vendor/ #AdBuyers #IdentityQuestions #VendorManagement #DigitalMarketing #UID2
#adbuyers — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #adbuyers, aggregated by home.social.
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ICYMI: Netflix's Nielsen problem is bigger than a methodology dispute: Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television. https://ppc.land/netflixs-nielsen-problem-is-bigger-than-a-methodology-dispute/ #Netflix #Streaming #LinearTelevision #Nielsen #AdBuyers
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Netflix's Nielsen problem is bigger than a methodology dispute: Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television. https://ppc.land/netflixs-nielsen-problem-is-bigger-than-a-methodology-dispute/ #Netflix #Streaming #LinearTV #Nielsen #AdBuyers
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A majority of #adbuyers are using #generativeAI for digital #videocreation, with smaller and mid-tier brands adopting the technology at a higher rate. Generative AI is being used to create #multipleversions of the same advertisement, with visual and style changes and refining #contextualrelevance being some of the top use cases cited. https://www.marketingdive.com/news/over-half-of-ad-buyers-are-using-generative-ai-for-video-creation-iab/753048/?eicker.marketing #performance #marketing #analytics
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On today’s show (releases at 4pm PT):
🏆 Will #Microsoft's plans to build #ChatGPT into #Bing be the best decision in the company's history?
🎧 #AdBuyers remain bullish on #podcasts.
👀 #TikTok's audience is proving too tempting for marketers.
🚀 #Snapchat's peculiar plan to boost revenue.
🤦♂️ Do we really need to say this? Stop sharing your customers' personal health data with #adplatforms!
https://todayindigital.com/#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife