#adagency — Public Fediverse posts

ICYMI: 71% of ad agencies say manual work is putting campaigns at risk: Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies. https://ppc.land/71-of-ad-agencies-say-manual-work-is-putting-campaigns-at-risk/ #AdAgency #DigitalMarketing #AdOperations #MarketingStrategy #CampaignManagement

#TataTea #JaagoRe #climatechange
#Brilliant #ad by #adagency #MullenLintas
Let's make this #world a better place for our children and grandchildren.

Ad mastermind behind Thatcher’s victory hammers ‘cruel’ Tories and backs Starmer for PM | The Independent
https://www.independent.co.uk/news/uk/politics/starmer-labour-tories-sunak-saatchi-b2443988.html

#Thatcher
#AdAgency
#NastyParty
#CruelTories
#Tories
#SaatchiAndSaatchi
#Starmer
#Labour
#Divisive
#Iceland
#ToryDonors
#Phones4U
#Sunak
#NetZeroUTurn
#Carpetright
#GE2024

Meta claims its Advantage+ ad campaigns can increase your #ROAS by 30%. So then why are marketing agencies keeping their distance?

#digitalmarketing #metaads #facebookads #instagramads #marketing #mediabuying #adagency #marketingagency

https://www.linkedin.com/pulse/metas-ai-so-good-why-agencies-staying-far-away-tod-maffin

#Twitter doubles-down on becoming the platform that's totally cool with extremist, brand unsafe content.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #brandsafety

https://www.linkedin.com/pulse/twitter-just-cant-help-itself-any-more-tod-maffin

If #Meta's good at anything, it's copying its competition. And now, its #TikTok clone (#Reels) is starting to gain traction.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience

https://www.linkedin.com/pulse/call-comeback-tod-maffin

Got a flashlight?
You've just increased your product sales.

#facebookads #metaads #marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #marketingscience #sales

https://www.linkedin.com/pulse/shiny-happy-products-tod-maffin

Your #Facebook ads just got disapproved by the #Meta AI policy enforcement bot again. Meanwhile, ads promoting child murder made it through. Just another day in hell.

#advertising #mediabuying #metaads #facebookads #instagramads #adagency #digitalmarketing #marketing

https://www.linkedin.com/pulse/facebooks-ai-approved-ads-promoting-child-murder-because-tod-maffin

On today’s show:
🤖 #Adobe using your assets to train #AI
🛍️ #Instagram slows down on #commerce
🌊 A tsunami of product returns is incoming
👋 New year's #marketing campaigns are passé
💼 #LinkedIn benefiting from tech-industry #layoffs
🛒 The low-tech problem of shopping carts
🏀 A 5G Bell + #Snap AR experience
https://todayindigital.com/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

#Meta's new metric might help you convince your client or boss to move to #CAPI.

https://www.linkedin.com/pulse/capi-vs-pixel-which-performing-better-tod-maffin/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business #mediabuying #metaads #facebookads

If Super Saturday is anything to go buy, the long-feared #recession may just be a small bump in the road.

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

https://www.linkedin.com/pulse/what-recession-i-bought-more-than-planned-consumers-tod-maffin

On today’s show (releases at 4pm PT):
🤔 #Meta's Advantage+ campaigns: Getting better?
☑️ #Twitter adds "brand verification" (sort of)
📣 #Tumblr gets #livestreaming
🎮 #Microsoft wants to own video-game ad tech
🎤 Adobe's new #AudioProduction tool
👀 A peek into #TikTok's #FYP decisions
🎉 #Instagram's year in review
https://todayindigital.com/

#marketing #marketingnews #retail #adagency #agencylife #advertising #ads #mediabuying #business

Elon's new plan to slow the advertiser-exodus bleeding:

(1) REQUIRE people to opt-in to tracking, or

(2) delete the app and never come back.

#twitter #elonmusk #adtracking #privacy #adagency #marketing #digitalmarketing #twitterads

https://www.linkedin.com/pulse/its-him-hi-hes-problem-tod-maffin

Text-to-Image AI could change the way marketers develop their creative. So then why is the industry moving so slowly on it?

#stablediffusion #marketing #marketingnews #ai #dalle #adagency #marketingagency

https://www.linkedin.com/pulse/why-marketers-wary-text-to-image-ai-tod-maffin