#aamp — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #aamp, aggregated by home.social.
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ICYMI: Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #AdBuying #DigitalMarketing
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Kochava puts IAB Tech Lab's AAMP into open beta for agentic ad buying: Kochava today opened StationOne to public beta, adding an IAB Tech Lab AAMP workspace that lets buyers test agentic ad workflows built on OpenDirect 2.1 without risking real spend. https://ppc.land/kochava-puts-iab-tech-labs-aamp-into-open-beta-for-agentic-ad-buying/ #Kochava #IABTechLab #AAMP #adtech #digitalmarketing
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FYI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion: IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently. https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ #IAB #AAMP #Advertising #Marketing #DigitalAds
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ICYMI: IAB Tech Lab names its agentic ad initiative AAMP to end market confusion: IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently. https://ppc.land/iab-tech-lab-names-its-agentic-ad-initiative-aamp-to-end-market-confusion/ #IABTechLab #AAMP #Advertising #AdTech #Marketing