Secure by Design:
Secure-by-design software has protections baked in, not bolted on.
Modern cars have integrated airbags, crumple zones, and anti-lock brakes. Those features cannot be added after the product ships — they're built from the ground up.
In secure-by-design software, security isn't an afterthought. It's part of the blueprint from the beginning. Customers don't need after-market tools, heroic configurations, or hope.