#mediaexecutives — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediaexecutives, aggregated by home.social.
-
Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
-
Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
-
Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting