#mediaexecutives — Public Fediverse posts
Live and recent posts from across the Fediverse tagged #mediaexecutives, aggregated by home.social.
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Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
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Gracenote report highlights contextual targeting gap in CTV advertising: Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies. https://ppc.land/gracenote-report-highlights-contextual-targeting-gap-in-ctv-advertising/ #CTVAdvertising #ContextualTargeting #MediaExecutives #DigitalMarketing #AudienceTargeting
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Publishers rally against AI scraping at IAB Tech Lab summit: Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation. https://ppc.land/publishers-rally-against-ai-scraping-at-iab-tech-lab-summit/ #AIscraping #PublisherRights #IABTechLab #MediaExecutives #TechStandards
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Publishers rally against AI scraping at IAB Tech Lab summit: Mediavine CRO Amanda Martin joined Google, Meta, and 80+ media executives to establish technical standards forcing AI platforms to respect publisher consent and compensation. https://ppc.land/publishers-rally-against-ai-scraping-at-iab-tech-lab-summit/ #AIscraping #PublisherRights #IABTechLab #MediaExecutives #TechStandards